Website Rewrite
Home Page Copy
This large-scale website rewrite project was undertaken for a B2B company specialising in cheese import, export and packaging.
Rolling 3 part banner
Frame 1 can be viewed above on the Home Page
Frame 2 home page banner
Frame 3 home page banner
Design Process
Objectives
This was a large-scale project to rewrite an outdated B2B website, aimed at the UK multiple retailers, food service providers and smaller independents, following some organisational changes and acquisition by an umbrella company, liaising with website designers Calm Digital. The new website needed to reflect those changes and adopt a contemporary feel, whilst retaining its traditional family ethos and history.
Challenges
Multiple layers and branches required careful mapping to ensure no direct repetition or overlap.
Starting from a clear brand voice, it was crucial to identify core messages ie reliability, flexibility and industry expertise with traditional roots.
Extensive breadth of services required a clear user-friendly format.
3-part scrolling banners were added to convey core benefits.
Key Areas
As a multi-layer website, it was crucial to streamline user flow without repetition.
The challenge was to balance the traditional, down-to-earth, ‘UK northern’ brand voice with contemporary copy content whilst emphasising traditional core values for which the company is known.
