Press Release

I was commissioned to write a press release for The Press Loft Platform. The press release showcased the work of the newly formed UK company Ukrainian Product Design, making its debut appearance at Decorex International 2023. The brief was to focus on national pride and resilience in the face of adversity, whilst showcasing the artisanal skills of nine diverse artists and their unique businesses, forming the UPD umbrella. Touching on bespoke products, I explored the show’s headliners and popular pieces which drew in the crowds.

Following the publication of the press release, I was contacted by the editor of a lifestyle magazine to submit a full feature article, shown below, in time for Christmas shopping to showcase meaningful hand-crafted gifts.

Here’s what my client said:

‘I’m thrilled to read your press release. I think it’s perfect! I believe the title… is remarkably attention-grabbing and precisely what we need’.

Oksana Tverdokhlibova
CEO of Ukrainian Product Design